R Craig Lefebvre: 1 book
Social Marketing and Social Change
Strategies and Tools For Improving Health, Well-Being, and the Environment
Language: English
Release Date: January 18, 2013
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development...
