Prof Gerard George: 1 book

Book cover of The Business Model Book

The Business Model Book

Design, build and adapt business ideas that drive business growth

by Dr Adam J. Bock, Prof Gerard George
Language: English
Release Date: December 15, 2017

Business models are the beating heart of your firm's value proposition.   Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate...
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