Ping Chen: 9 books

Book cover of Consumer Neuroscience
by Ana Iorga, Ming Hsu, Irit Shapira-Lichter
Language: English
Release Date: November 9, 2017

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....
Book cover of The Age of Plunder
by Ping Chen
Language: English
Release Date: October 25, 2016

The book is about the 2008 Economics Crisis, its pathogeny, its long-term reverberations and its implications for China’s future. The author indicates this great crisis hasn’t fully subsided and it’s an irredeemable crisis of the “one-legged capitalist” social apparatus. The author predicted...
Book cover of Leadership of Chinese Private Enterprises
by Anne S. Tsui, Yingying Zhang, Xiao-Ping Chen
Language: English
Release Date: January 25, 2017

This original book presents in-depth research into thirteen successful Chinese private enterprises through interviews with their founder-entrepreneurs. While Chinese economic growth has focused primarily on governmental policies and institutional factors, Leadership of Chinese Private Enterprises...
Book cover of Language Planning and Language Policy

Language Planning and Language Policy

East Asian Perspectives

by Ping Chen, Nanette Gottlieb
Language: English
Release Date: October 11, 2013

Examines the major issues of language planning and policy in Japan, Mainland China, Hong Kong, Taiwan, Korea and Vietnam, particularly those relating to the selection of official language, script, and written language.
Book cover of Chinese Political Thought

Chinese Political Thought

Mao Tse-Tung and Liu Shao-chi

by Yung Ping Chen
Language: English
Release Date: December 6, 2012

A proper examination of the world political situation makes it necessary to consider the fact of the increasing importance of Commu­ nist China in world affairs. It seems that this big and ancient country expects to be considered not only as the most important country of Asia, not to say of the communist...
Book cover of Infectious Disease Informatics

Infectious Disease Informatics

Syndromic Surveillance for Public Health and Bio-Defense

by Hsinchun Chen, Daniel Zeng, Ping Yan
Language: English
Release Date: March 12, 2010

Computer-based infectious disease surveillance systems are capable of real-time or near real-time detection of serious illnesses and potential bioterrorism agent exposures and represent a major step forward in disease surveillance. Infectious Disease Informatics: Syndromic Surveillance for Public...
Book cover of Capturing Connectivity and Causality in Complex Industrial Processes
by Fan Yang, Ping Duan, Sirish L. Shah
Language: English
Release Date: April 1, 2014

This brief reviews concepts of inter-relationship in modern industrial processes, biological and social systems. Specifically ideas of connectivity and causality within and between elements of a complex system are treated; these ideas are of great importance in analysing and influencing mechanisms,...
Book cover of Carbon Nanotube-Polymer Composites
by Chao Gao, Yurii Gun'ko, Jian Chen
Language: English
Release Date: November 9, 2015

Chemically-modified carbon nanotubes (CNTs) exhibit a wide range of physical and chemical properties which makes them an attractive starting material for the preparation of super-strong and highly-conductive fibres and films. Much information is available across the primary literature, making it difficult...
Book cover of Target Scattering Mechanism in Polarimetric Synthetic Aperture Radar
by Si-Wei Chen, Xue-Song Wang, Shun-Ping Xiao
Language: English
Release Date: April 21, 2018

This book presents new and advanced concepts, theories and methodologies in polarimetric synthetic aperture radar (PolSAR) target scattering mechanism modeling and interpretation, which is dedicated to bridge the gap between the acquired data and practical applications. It proposes adaptive and generalized...
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