Pia Elliott: 2 books
Advertising. The new Asian century
Just doing it
Language: English
Release Date: January 26, 2015
The Chinese city where famous paintings are faked, the chicken sandwich that introduced McDonald’s to the Indian subcontinent, a successful advertising campaign for a beer that does not even exist…
These and much more peculiar, funny and extremely relevant stories help to define the development...
Just Doing It: A History of Advertising
100 people who made advertising and our lives different
Language: English
Release Date: October 9, 2014
The purpose of the book is to provide an overall view of advertising in the twentieth century while filling in the gap of information that exists in Italy?
Where just a few names are known. The book also provides a leading thread about those professionals who, in the second half of the 20th century,...