Philippe Maarek: 2 books

Book cover of Estudios de comunicación política
by Karen Sanders, María José Canel, Arantxa Capdevila
Language: Spanish
Release Date: September 10, 2013

El ámbito de la Comunicación Política es uno de los que más se ha desarrollado en los últimos años tanto en el mundo académico como fuera de él y ha dado lugar a una gran cantidad de trabajos inscritos en diferentes líneas de investigación. Este libro ofrece una doble perspectiva. Por un...
Book cover of Campaign Communication and Political Marketing
by Philippe J. Maarek
Language: English
Release Date: March 21, 2011

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising...
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy