Philip M Napoli: 2 books
Audience Evolution
New Technologies and the Transformation of Media Audiences
Language: English
Release Date: November 26, 2010
Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on...
Audience Economics
Media Institutions and the Audience Marketplace
Language: English
Release Date: September 25, 2003
Focusing on the electronic media—television, radio, and the Internet—Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents...