Philip Kitchen: 3 books

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain...

A one-stop Desk Reference, for R&D engineers involved in communications engineering; this is a book that will not gather dust on the shelf. It brings together the essential professional reference content from leading international contributors in the field. Material covers a wide scope of topics...

This book is readers who wish to develop their knowledge, insight, skills, and facility into integrated communications within the post-modern era, a topic of relevance everywhere, but particular apposite as the original conference was hosted in Turkey, a rapidly developing nation, and one enjoying significant growth in the global.