Phil Dusenberry: 1 book
One Great Insight Is Worth a Thousand Good Ideas
An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Language: English
Release Date: October 3, 2006
"We Bring Good Things to Life"
"It’s Not TV, It’s HBO"
"Visa: It’s Everywhere You Want to Be"
These aren’t just advertising slogans; they’re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created...
