Applying Knowledge of Brain Functionality Without Neuroscience Tools
by
René Riedl, Fred D. Davis, Rajiv Banker
Language: English
Release Date: January 25, 2017
This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it presents...