Peter Anthonissen: 1 book
Crisis Communication
Practical PR Strategies for Reputation Management & Company Survival
Language: English
Release Date: September 3, 2008
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria....
