Paul Springer: 9 books

Ads to Icons introduces new approaches to advertising that go beyond traditional TV/press/billboard communications. It argues that in an age of media saturation and far better customer information, advertising no longer needs to push information at customers. Instead, the book features cases of "pull"...

Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions...

Notwithstanding the long shadows cast by Abu Ghraib and Guantnamo, the United States has been generally humane in the treatment of prisoners of war, reflecting a desire to both respect international law and provide the kind of treatment we would want for our own troops if captured. In this first comprehensive...

Cyber warfare is gaining prominence as a serious tactic in military conflicts throughout the world. And, as the most network-dependent nation on earth, the United States is the most vulnerable. Military expert and author Paul J. Springer examines the many facets of cyber combat—from the threats...

During the Civil War, 410,000 people were held as prisoners of war on both sides. With resources strained by the unprecedented number of prisoners, conditions in overcrowded prison camps were dismal, and the death toll across Confederate and Union prisons reached 56,000 by the end of the war. In an...

9/11 and the War on Terror: A Documentary and Reference Guide provides readers with a rare opportunity to read and examine a variety of primary documents related to the September 11, 2001 attacks and the larger War on Terror—both in the United States and globally. Thematically organized into chapters,...

This book provides an insightful introduction to the most important field of military innovation for the 21st century—robotic and drone weaponry. • A chronology of important events in robotic technology • A detailed bibliography on the latest sources related to this innovative technology

This illuminating reference work contains excerpts from roughly 100 individual pieces of propaganda generated during the American Civil War in the North and the South, as well as contextual analysis to assist readers in understanding its utility, importance, and effect. It includes written arguments,...

Robotic systems are the future of military conflicts: their development is already revolutionizing the nature of human conflict—and eroding the standards of acceptable behavior in wartime. Written by a professor who teaches strategy and leadership for the U.S. Air Force, one of the global leaders...