Paul Raspin: 2 books
Creating Market Insight
How Firms Create Value from Market Understanding
Language: English
Release Date: January 25, 2011
"Brian Smith and Paul Raspin demonstrate a thorough and pragmatic approach to creating and applying sound market insight. Using numerous practical examples, learning points and provocative takeaways, they build on established strategic marketing principles to give you actionable knowledge you can...
What's Your Competitive Advantage?
7 strategies for running a more profitable business in a complex world
Language: English
Release Date: January 8, 2019
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories;
STRATEGY
LEADERSHIP AND MANAGEMENT
ENTREPRENEURSHIP
“An insightful guide to strategic management, with useful and original development of the role of assets and capabilities...