Paul Oyer: 2 books

Conquering the dating market-from an economist’s point of view After more than twenty years, economist Paul Oyer found himself back on the dating scene-but what a difference a few years made. Dating was now dominated by sites like Match.com, eHarmony, and OkCupid. But Oyer had a secret weapon:...

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they...