Paul Hague: 5 books

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who...

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is...

Business frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into...

Massachusetts was first settled over 7,000 years ago. It has a long and storied history. From the Salem Witch Trials to the birthplace of Dr. Seuss, from Louisa May Alcott to Edgar Allen Poe, Massachusetts offers a range of fascinating, evocative, and historically important moments to explore and...

Animals have been entwined with our lives since the earliest days of civilization. Many of the first cave drawings are of animals and how they interact with humans. Dogs were loyal companions and protectors. Cats kept the home safe from mice and curled up on a lap after a long day of work. Both were...