Paul Gillin: 4 books
The Joy of Geocaching
How to Find Health, Happiness and Creative Energy Through a Worldwide Treasure Hunt
Language: English
Release Date: April 1, 2010
Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this book offers an understanding and application of the principles and best practices of the game. What's different is that the authors...
Secrets of Social Media Marketing
How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!
Language: English
Release Date: November 1, 2008
""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are...
Social Marketing to the Business Customer
Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Language: English
Release Date: December 15, 2010
The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions...
The New Influencers
A Marketer’s Guide to the New Social Media
Language: English
Release Date: April 1, 2007
Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new...