Patrick Heinecke: 1 book
Success Factors of Regional Strategies for Multinational Corporations
Appropriate Degrees of Management Autonomy and Product Adaptation
Language: English
Release Date: January 15, 2011
This work examines the factors that drive the success of Multinational Corporations (MNCs) in their pursuit of regional strategies. The author develops a comprehensive regional success factor model, by which the effects of regional management autonomy and regional product and service adaptation on...
