Patrick Barwise: 2 books

The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value

by Thomas Barta, Patrick Barwise
Language: English
Release Date: September 23, 2016

WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER? The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest...

A Future for Public Service Television

by Mark Thompson, Jon Thoday, Amanda D. Lotz
Language: English
Release Date: April 27, 2018

A guide to the nature, purpose, and place of public service television within a multi-platform, multichannel ecology. Television is on the verge of both decline and rebirth. Vast technological change has brought about financial uncertainty as well as new creative possibilities for producers,...