Pat Esgate: 1 book
The Definitive Guide to Entertainment Marketing
Bringing the Moguls, the Media, and the Magic to the World
Language: English
Release Date: July 2, 2013
Entertainment Marketing NOW:
Every Platform, Technology, and Opportunity
Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more
Reflects powerful trends ranging from smartphones to globalization
Demonstrates breakthrough strategies...
