Panos Mourdoukoutas: 4 books

Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of...

How can the contemplations and teachings of a man who lived in ancient Greece help you in your role leading a tech giant or a restaurant chain? Because though skills and experience may have landed you your position, they don’t make you a great leader. Instead, true leaders evolve out of those who...

• Verdades sobre el liderazgo que sobreviven al paso del tiempo.• Basado en la sabiduría de diez clásicos griegos, expuesto en forma moderna y ágil. Un libro breve y directo que muestra que muchas de las cosas que nos quieren vender como novedosas están basadas en la cuna de la civilización...

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation...