Om Gupta: 3 books

The book discusses advertising in details. The topics discussed are advertising, history, changing face and ethics, scanning advertisements, advertising media, agency impact, sex in advertising, advertising and portrayal of women, impact of advertising on rural India, targeting the consumer, importance of business communication. A very informative book on advertising in India.

This book has four components. The first part is a detailed analysis about sex and need to treat it as a enterprise for entertainment. The second part is questions and their answers given by the author to his readers in successive publications he has worked for. These questions have been divided in...

हरी ओम गुप्ता दिव्य सूर्य किरण एवं रंग चिकित्सा के विशेषज्ञ हैं । उन्होंने यह विशेषज्ञता अपनी ही बीमारियों से निजात...