How Smart Companies Use Imitation to Gain a Strategic Edge
by
Oded Shenkar
Language: English
Release Date: June 15, 2010
In the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.
In Copycats, Oded Shenkar...