Niklas Schaffmeister: 1 book
Brand Building and Marketing in Key Emerging Markets
A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil
Language: English
Release Date: October 9, 2015
This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth markets. It presents a detailed outline of the Brazil, Russia, India and China (BRIC) markets to understand their cultural and socio-economic complexity. With...
