Nigel Jackson: 5 books

The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email. Political Campaigning,...

This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics...

Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: •...

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify...

Deforestation is frequently a topic of discussion in the environmental arena, but it is not just the number of trees that matters; the quality of the forest is also important. Even where the forest area is stable or increasing, there are often rapid changes in its character. Natural forests are being...