Nick Toman: 2 books
The Challenger Customer
Selling to the Hidden Influencer Who Can Multiply Your Results
Language: English
Release Date: September 8, 2015
Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
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The Effortless Experience
Conquering the New Battleground for Customer Loyalty
Language: English
Release Date: September 12, 2013
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...