Neville Isdell: 1 book
Inside Coca-Cola
A CEO's Life Story of Building the World's Most Popular Brand
Language: English
Release Date: October 25, 2011
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival
Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola...
