Neil Gains: 1 book
Brand esSense
Using Sense, Symbol and Story to Design Brand Identity
Language: English
Release Date: November 3, 2013
Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in...
