Winning the Competitive Game by Changing the Rules
by
Wolfram Wördemann, Andreas Buchholz, Ned Wiley
Language: English
Release Date: March 18, 2010
Conventional business strategies tell you that differentiation, the right positioning, and defining your superior edge will turn you into the ‘best player’ in your market – but this is wrong. The Impossible Advantage reveals that success can be achieved by changing the market in which you operate,...