Neal A : 62 books

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....

Your must-have resource on the law of higher education Written by recognized experts in the field, the latest edition of The Law of Higher Education offers college administrators, legal counsel, and researchers with the most up-to-date, comprehensive...

Your must-have resource on the law of higher education Written by recognized experts in the field, the latest edition of The Law of Higher Education, Vol. 2 offers college administrators, legal counsel, and researchers with the most up-to-date, comprehensive coverage of the legal implications...

Your must-have resource on the law of higher education Written by recognized experts in the field, the latest edition of The Law of Higher Education, Vol. 1 offers college administrators, legal counsel, and researchers with the most up-to-date, comprehensive coverage of the legal implications...

In 1968, the world experienced a brand-new kind of terror with the debut of George A. Romero’s landmark movie Night of the Living Dead. The newly dead rose to attack the living. Not as vampires or werewolves. This was something new . . . and terrifying. Since then, zombies have invaded every aspect...

Travel with seven talented authors as they glimpse through time into Humanity’s future. Will mankind blossom and flourish, conquering the stars and time itself? Or, with selfishness, greed, and just plain bad luck send us all to the brink of destruction? The Cartographer by Samuel A. Mayo:...

The all time favorite animal projects from the archives of Scroll Saw Woodworking and Crafts. 28 Favorite Projects and Patterns.

From fundamental principles to advanced subspecialty procedures, Miller’s Anesthesia covers the full scope of contemporary anesthesia practice. This go-to medical reference book offers masterful guidance on the technical, scientific, and clinical challenges you face each day, in addition to providing...

The Politically Correct University shows how the universities' quest for 'diversity' has produced in too many departments a stifling uniformity of thought. Required reading for those who want American universities to eschew political correctness." — Michael Barone, resident fellow, American Enterprise Institute

Perhaps more than any other Supreme Court ruling, Brown v. Board of Education, the 1954 decision declaring the segregation of public schools unconstitutional, highlighted both the possibilities and the limitations of American democracy. This collection of sixteen original essays by historians and...

The global economy is becoming an increasingly turbulent world; this changing context is placing new demands on organisational thinking. This book examines how similar demands have been met by the British military and how these solutions could be utilised by a wider community of practitioners.

Most recent discussion of the United States Constitution and war—both the war on terrorism and the war in Iraq—has been dominated by two diametrically opposed views: the alarmism of those who see many current policies as portending gross restrictions on American civil liberties, and the complacency...

On April 29, 1940, the governments of Canada, Great Britain, Australia and New Zealand got together in Ottawa to sign an agreement implementing the "British Commonwealth Air Training Plan". Shortly after the signing of the agreement, several other members of the Empire came on board, including...

This Atlas depicts in a clear manner the use of regional skin, muscle and musculocutaneous flaps as well as donor sites from distant regions of the body where vascularized skin, muscle, bone, and nerves can be harvested and transferred to the head and neck. Otolaryngologists, plastic surgeons and...