Nathalie Nahai: 2 books

Book cover of Website Branding for Small Businesses

Website Branding for Small Businesses

Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community

by Nathalie Nahai
Language: English
Release Date: April 22, 2014

With so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won’t suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion...
Book cover of Webs of Influence: The Psychology of Online Persuasion

Webs of Influence: The Psychology of Online Persuasion

The Psychology of Online Persuasion

by Nathalie Nahai
Language: English
Release Date: February 7, 2017

With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business.   In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from...
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