Natalia Milanesio: 3 books

Book cover of The New Cultural History of Peronism

The New Cultural History of Peronism

Power and Identity in Mid-Twentieth-Century Argentina

by Natalia Milanesio
Language: English
Release Date: May 21, 2010

In nearly every account of modern Argentine history, the first Peronist regime (1946–55) emerges as the critical juncture. Appealing to growing masses of industrial workers, Juan Perón built a powerful populist movement that transformed economic and political structures, promulgated new conceptions...
Book cover of Workers Go Shopping in Argentina

Workers Go Shopping in Argentina

The Rise of Popular Consumer Culture

by Natalia Milanesio
Language: English
Release Date: March 1, 2013

In 1951 an Argentine newspaper announced that the standard of living of workers in Argentina was “the highest in the world.” More than half a century later, Argentines still look back to the mid-twentieth century as the “golden years of Peronism,” a time when working people, who had struggled...
Book cover of Cuando los trabajadores salieron de compras: nuevos consumidores, publicidad y cambio cultural durante el primer peronismo
by Natalia Milanesio
Language: Spanish
Release Date: August 29, 2016

Entre 1946 y 1955, el peronismo clásico fue el escenario de un cambio sin precedentes en el país: como consecuencia del incremento del salario real y del desarrollo de la industria, amplios sectores de la población comenzaron a participar en espacios y prácticas de consumo que muy raramente habían...
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