Making Brand Shopper Ready
by
Mr. Nitish Rai Gupta
Language: English
Release Date: April 30, 2015
What is the difference between a consumer and a shopper?
Does your brand appeal to both of them?
How does shopper behaviour differ from consumer behaviour?
How important are 'channels' and 'retailers' in your brand's success?
What is the science behind winning with shoppers and retailers?
Shopper...