Monique Diderich: 2 books
by Stoyan Stoyanov, Monique Diderich
Language: English
Release Date: July 5, 2017
Language: English
Release Date: July 5, 2017
What makes a good manager? Though we can probably all point to someone we think of as a good manager, what precisely makes them so good at their job is a complex question – and one central to good business organization. Management scholar Douglas McGregor’s seminal 1960 book The Human Side of...
by Monique Diderich, Elizabeth Mamali
Language: English
Release Date: July 5, 2017
Language: English
Release Date: July 5, 2017
Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond.
The...