Monika Hestad: 1 book
Branding and Product Design
An Integrated Perspective
Language: English
Release Date: April 15, 2016
Why do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that...
