Ming Hsu: 6 books

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....

The Sheik—E. M. Hull's best-selling novel that became a wildly popular film starring Rudolph Valentino—kindled "sheik fever" across the Western world in the 1920s. A craze for all things romantically "Oriental" swept through fashion, film, and literature, spawning imitations and parodies without...

How did people connect with each other? How was it that some people managed to manacle others to their lives, bearing their childhood friendships with them triumphantly into the future, whereas others found friendship as weak as water, sparkling and slipping through cupped fingers? Justin Cheong,...

Relating the innovative ways in which assistants and collaborators can become an integral part of a course of music therapy, this book explores how the involvement of a diverse range of individuals, such as family members, learning support assistants, caregivers and medical staff, can contribute to...

“Behind the Moon is a satisfying, original and thought-provoking pleasure.”—Good Reading Magazine   “Neatly balanc[es] betrayal and real drama, with farce and macabre, biting humour. . . . Highly recommended.”—Australian Bookseller & Publisher   Outsiders and misfits in their...

Winner of the Australian/Vogel's Literary Award 1999. 'For the first time in my life, I saw my mother in relation to her family, and I didn't recognise her any more.These Singaporean roots of hers, this side of her - and possibly of me too - were unacceptable. I was determined not to belong,...