Milton Kotler: 4 books
Market Your Way to Growth
8 Ways to Win
Language: English
Release Date: December 18, 2012
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters
With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your...
Winning Global Markets
How Businesses Invest and Prosper in the World's High-Growth Cities
Language: English
Release Date: August 6, 2014
A new marketing paradigm focuses on the concentrated economic power of 600 global cities.
City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global...
Il marketing per crescere. 8 percorsi per vincere
8 percorsi per vincere
Language: Italian
Release Date: April 8, 2015
Se pensate che le aziende non possano svilupparsi in un’economia a basso tasso di sviluppo, Philip Kotler (il guru del marketing) e Milton Kotler (quarant’anni di esperienza nel marketing strategico) vi faranno cambiare idea. In questo libro potrete vedere cosa decine di aziende stanno facendo per riuscire a prosperare in un’economia mondiale a basso tasso di crescita.
Marketing de crescimento
Estratégias para conquistar mercados
Language: Portuguese
Release Date: April 29, 2013
O guru do marketing Philip Kotler e o estrategista de marketing global Milton Kotler mostram como sobreviver a águas econômicas turbulentas. Com o mundo desenvolvido enfrentando um crescimento econômico lento, competir, com sucesso, em uma base consumidora limitada significa utilizar estratégias...