to start, run and grow your business
by
Liisa Puolakka, Michiel Maandag
Language: English
Release Date: December 17, 2015
A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?
In The Only Book You Will Ever Need on Branding you'll...