Michelle Baddeley: 5 books

A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today’s interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same...

Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best...

從金融危機、披頭四狂熱、死傷慘重的狂熱性宗教到民粹主義的崛起， 本書為群聚研究提供了跨學科的見解，是淺顯易懂而重要的入門書籍。 模仿別人的言行就代表愚昧又不理性嗎？ 行為標新立異也是受到演化的影響？ 你以為自己特立獨行，事實上可能是一種群聚行為？ 當大家都與你意見相左，你有自信維持原先的定見嗎？ 從眾者與反叛者的關係看似對立，但兩者其實互相需要？…… 暴動的青少年、上下震盪的股市和宗教恐怖主義的散播，這三者看似無關， 但背後都源自同樣的本能：人類習於群聚、跟隨和模仿他人。 而現今無遠弗屆的網路，讓刻意反潮流的人士和暴民領袖有機可趁，史無前例的操縱群眾行為。 資訊以驚人的速度於世界各地流竄，也讓團體意見的風向瞬息萬變。 而可能的後果包括：出人意料的政治選舉結果、不理性的誹謗科學家和各界專家及金融崩盤。 作者結合社會科學與自然科學的觀點，深入研究我們的模仿和逆向操作行為來自何處。 她揭開有意識和無意識的影響力，包括人對風險的喜好、 對同儕壓力和社會常規的敏感度、恐懼或噁心等情感影響，以及對認同感的需求。 本書讓我們看到人類行為背後錯綜複雜的影響力，分析為什麼有些人容易從眾， 其他人則起身領導，而從眾何時有害，我們又該如何避免可怕的後果。 【各界推薦】 本書不僅是介紹有關群聚研究最新發展的科普書，它同時亦是一本傑出的哲學書籍。 ——國立成功大學經濟學系助理教授 ...

Behavioural economics and behavioural finance are rapidly expanding fields that are continually growing in prominence. While orthodox economic models are built upon restrictive and simplifying assumptions about rational choice and efficient markets, behavioural economics offers a robust alternative...

Running Regressions introduces first-year social science undergraduates, particularly those studying economics and business, to the practical aspects of simple regression analysis, without adopting an esoteric, mathematical approach. It shows that statistical analysis can be simultaneously straightforward,...