Michael T Bosworth: 2 books

Book cover of What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story
by Michael Bosworth, Ben Zoldan, Michael T. Bosworth
Language: English
Release Date: December 22, 2011

Build better relationships and Sell More Effectively With a Powerful SALES STORY “Throughout our careers, we have been trained to ask diagnostic questions, deliver value props, and conduct ROI studies. It usually doesn’t work; best case, we can argue with the customer about numbers—purely...
Book cover of CustomerCentric Selling, Second Edition
by Michael T. Bosworth, John R. Holland, Frank Visgatis
Language: English
Release Date: December 18, 2009

The Web has changed the game for your customers— and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and create...
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