Michael Solomon: 29 books

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Meet the “cybermediaries”: how consumers find and choose products on the Internet.   With the tremendous number of Web sites available and the huge...

The creation and expression of identity (or of multiple identities) in immersive computer-mediated environments (CMEs) is rapidly transforming consumer behavior. The various social networking and gaming sites have millions of registered users worldwide, and major corporations are beginning to attempt...

Climate change threatens the economy of the United States in myriad ways, including increased flooding and storm damage, altered crop yields, lost labor productivity, higher crime, reshaped public-health patterns, and strained energy systems, among many other effects. Combining the latest climate...

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the TAA 2017 Textbook Excellence Award** “Social Media Marketing deserves special kudos for its courage in tackling...

This book highlights the complexities of nationalism and the struggles of different groups left unaddressed within the nation-states of a postcolonial world. The central question is what happened to the worldly and radical visions of freedom, liberty, and equality that animated intellectual activists...

Essential reading for launching a career in computer forensics Internet crime is on the rise, catapulting the need for computer forensics specialists. This new edition presents you with a completely updated overview of the basic skills that are required as a computer forensics professional....

PMP Exam Cram, Fourth Edition, is the perfect study guide to help you pass the 2009 PMP Exam. It provides coverage and practice questions for every exam topic. The book contains an extensive set of preparation tools such as quizzes and Exam Alerts.   Covers the critical information...

A celebration of Jewish men's voices in prayer—to strengthen, to heal, to comfort, to inspire from the ancient world up to our own day. "An extraordinary gathering of men—diverse in their ages, their lives, their convictions—have convened in this collection to offer contemporary,...

Develop, validate, and deploy powerful decentralized applications using blockchain Get the most out of cutting-edge blockchain technology using the hands-on information contained in this comprehensive resource. Written by a team of technology and legal experts, Blockchain: A Practical Guide...

Dive into a secure future Professionals look to Ethereum as a blockchain-based platform to develop safe applications and conduct secure transactions. It takes a knowledgeable guiding hand to understand how Ethereum works and what it does — and Ethereum For Dummies provides that guidance....

PMP Exam Cram, Fifth Editon Project Management Professional Covers the PMBOK Fifth Edition and 2013 Exam PMP Exam Cram, Fifth Edition, is the perfect study guide to help you pass the 2013 PMP Exam. It provides coverage and practice questions for every exam topic. The...

The first in a series exploring the elements of a national strategy for U.S. foreign policy, this book examines the most critical decisions likely to face the next president. The book covers global and regional issues and spotlights the long-term policy issues and organizational, financial, and diplomatic challenges that will confront senior U.S. officials in 2017 and beyond.

As of 2016 the Department for Education (DfE) want to ensure all trainee teachers have an understanding of emotional development and attachment, and so this book presents the key concepts that are essential for training in this area to ensure all teachers are up to date. Attachment issues and...

Diseases remain a serious problem in wheat and barley cultivation. It has been estimated that around 20% of global crop production is lost to diseases. Leading fungal diseases affecting wheat and barley include rusts, Septoria blotches, powdery mildew, tan spot, spot blotch, net blotch, scald and...