Michael Serazio: 2 books
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The Cool Sell of Guerrilla Marketing
Language: English
Release Date: April 5, 2013
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association
2013 Book of the Year, Visual Communication Division, National Communication Association
Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies...
The Power of Sports
Media and Spectacle in American Culture
Language: English
Release Date: April 23, 2019
A provocative, must-read investigation that both appreciates the importance of—and punctures the hype around—big-time contemporary American athletics
In an increasingly secular, fragmented, and distracted culture, nothing brings Americans together quite like sports. On Sundays in September,...