Michael Schrage: 2 books
by Michael Schrage
Language: English
Release Date: July 17, 2012
Language: English
Release Date: July 17, 2012
Who do you want your customers to become?
According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail.
In this latest HBR Single, Schrage provides a powerful new lens for getting...
The Innovator's Hypothesis
How Cheap Experiments Are Worth More than Good Ideas
Language: English
Release Date: September 12, 2014
Achieving faster, better, cheaper, and more creative innovation outcomes with the 5X5 framework: 5 people, 5 days, 5 experiments, $5,000, and 5 weeks.
What is the best way for a company to innovate? Advice recommending “innovation vacations” and the luxury of failure may be wonderful for...