Michael Schade: 12 books

Everyone knows who Lorelei Breton is; popular cheerleader and social butterfly. Yet as Shae Nyx uncovers her double life, it forces Shae to choose between two paths; one of supporting light and one of vengeful darkness. Each has their own perils and rewards but only one will allow her to be Lorelei's...

For Shae Nyx, the truth hurts. Even though she's a cheerleader, she always seems to be the outcast, dreaming about the dreaming about the day something will change. For Lorelei Cetus, the future waits for no one. Her secret while hidden must be shared with the one person she trusts, a guy she's...

As the third night of the Route 91 Harvest festival comes to a close, Tom, Gwen and Lorelei come to face the realization that their society will be discovered and destroyed if they don't fulfill the The repairer of the breach prophecy. Can they get past their own angst to do it?

As the anniversary of the prophecied Taft Massacre approaches, Lorelei must decide how to handle Shae and Kent continued assualt on her life. Tom on the other hand had already decided that he is not letting her die, no matter the cost. Everyone is one Heartbeat away from success or failure.

With the world still wound up by the Route 91 festival shooting, Tom and Lorelei enact a bold plan to save the Assembly once and for all. Yet Gwen still dividing her time as Queen and at a Pop superstar must deal with the fallout from that festival and her refusal to see anyone fall.

Shelly hid away from everything she knew. Her Life as a mermaid princess, her home and her call. It remained her choice to run as no one chased her. Yet late summer 2009, a message came that shook her world, the daughetr she abandoned would not take her place. Someone else did. All because of a stolen song and an unwilling view from the street.

In the midst of historic Los Angeles snow storm of December 2015, Aria visits her mother at her motel home to commiserate about her exile from Cetacea, the mermaid world. She crosses paths with Tom Istan who devised a way to end that exile without her trekking through the snow. All He needs is the...

Gwen Breton is at the moment where everything can come together or fall apart. A choice has to be made: to save an unknown singer and lose her best friend, honoring her commitment as a siren of the deep or ignoring it all. The choice is easy but the path is hard. Aria wants the stolen song, will she sacrifice her crown to get it?

When Gwen became Crown Princess of the Assembly and the first blond mermaid in five hundred years to potentially ascend the Coral Throne, she knew it would be hard. Hard to balance a surface life with her duties. Hard to fight the prejudice and racism below Now she discovers that those she trusted...

This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as the internal side of a brand and the resulting external brand image amongst buyers and other external audiences. The authors show that the...

Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das hieraus extern resultierende Markenimage bei den Nachfragern im Mittelpunkt. Die...

Dieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das hieraus extern resultierende Markenimage bei den Nachfragern im Mittelpunkt. An...