Michael R Oppenheim: 1 book

Marketing Information

A Strategic Guide for Business and Finance Libraries

by Michael R. Oppenheim, Wendy Diamond Mulcahy
Language: English
Release Date: October 31, 2013

Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in...

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