Michael Prieler: 1 book
Advertising in the Aging Society
Understanding Representations, Practitioners, and Consumers in Japan
Language: English
Release Date: April 8, 2016
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as...
