Michael Kotick: 1 book
Create Brand Attraction
A New Strategy That Uses the Laws of Human Attraction to Decode Marketing in a Digital and Social Media Age
Language: English
Release Date: May 15, 2017
LIVING IN A MEDIA LANDSCAPE FILLED WITH NEW DEVELOPMENTS and rapidly evolving consumers, marketers have struggled to make sense of it all.
Michael Kotick, a longtime senior marketing executive, helps you navigate the treacherous terrain in this essential guide for anyone concerned about building...
