Michael Jacob: 37 books

Dieses Buch verbindet anschaulich zahlreiche Aspekte des klassischen Marketings mit den modernen Online-Instrumenten und erläutert die Erfolgskomponenten. Denn: Online-Marketing und E-Commerce spielen für fast alle Unternehmen zukünftig eine dominierende Rolle. Wie hängen diese Begriffe zusammen,...

Dieses essential gibt einen Überblick über die Werkzeuge des digitalen Kundenmanagements. Durch die steigende Nutzung neuer Medien hat sich auch das Kundenmanagement verändert. Kunden wollen alle Informationen schnell, einfach und insbesondere an jedem Ort vorfinden. Unternehmen stehen dabei vor...

Christmas -- the very word conjures up memories of the most wondrous childhood holiday of all--filled with the glitter of colorfully-wrapped presents, family visits, carols, photographs, decorating the tree, attendance at church to celebrate the birth of the Christ child, and tummy-stuffing dinners tucked...

**An “**engrossing collection of rigorously researched articles” from Elizabeth Warren, Jared Bernstein, William Julius Wilson, and more (Publishers Weekly). Can the wealthiest nation in the world do anything to combat the steadily rising numbers of Americans living in poverty—or the...

“History is written by the winners.” ― Napoleon Bonaparte. The Norman Conquest of England, Christopher Columbus, Richard III, a fight with a Royal Bengal tiger, the most famous prison diary of the American Civil War and a biography of George Washington – it’s all here in Strategy...

Essays discuss the terminology, etymology, and history of key terms, offering a foundation for critical historical studies of games. Even as the field of game studies has flourished, critical historical studies of games have lagged behind other areas of research. Histories have generally been...

Scholars consider sound and its concepts, taking as their premise the idea that popular culture can be analyzed in an innovative way through sound. The wide-ranging texts in this book take as their premise the idea that sound is a subject through which popular culture can be analyzed in an...

Fantasy Scroll Magazine is an online, bi-monthly publication featuring science fiction, fantasy, horror, and paranormal short-fiction. The magazine’s mission is to publish high-quality, entertaining, and thought-provoking speculative fiction. With a mixture of short stories, flash fiction, and micro-fiction,...

Can the teachings of Judaism provide a sacred framework for repairing the world? In this groundbreaking volume, leading rabbis, intellectuals, and activists explore the relationship between Judaism and social justice, drawing on ancient and modern sources of wisdom. The contributors argue that...

Szenen der Lust, genießen mit allen Sinnen Erotik hat mehr mit Anziehung als mit Ausziehung zu tun. (Lebensweisheit) Unerwartete Begegnungen, geplante Verführung, Ausblicke und Einblicke … Erotische Geschichten müssen nicht schmuddelig sein, nein, sie entführen uns in eine sinnliche Welt, in...

Experts discuss the benefits and risks of online reputation systems. In making decisions, we often seek advice. Online, we check Amazon recommendations, eBay vendors' histories, TripAdvisor ratings, and even our elected representatives' voting records. These online reputation systems serve...

Jeder Schuss ein Treffer! Nun, nicht immer. So mancher Schuss geht nach hinten los, und so manche Prise Gift schluckt unverhofft der Falsche. Diese Geschichten haben es in sich, denn hier läuft es oft gänzlich anders als erwartet. Heimtückische Mordpläne, skrupellose Killer, perfide Mordwaffen,...

The past few years have shown a growing interest in cooking and food, as a result of international food issues such as BSE, world trade and mass foreign travel, and at the same time there has been growing interest in Japanese Studies since the 1970s. This volume brings together the two interests of...

Chaucer's Canterbury Tales was the subject of the first volume in the Approaches to Teaching series, published in 1980. But in the past thirty years, Chaucer scholarship has evolved dramatically, teaching styles have changed, and new technologies have created extraordinary opportunities for studying...