Michael Brito: 5 books

Book cover of Smart Business, Social Business

Smart Business, Social Business

A Playbook for Social Media in Your Organization

by Michael Brito
Language: English
Release Date: July 7, 2011

This book will help organizations evolve into a fully collaborative social business.  It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen: Proven solutions for the real people, process, and technology obstacles businesses face in using...
Book cover of Your Brand, The Next Media Company

Your Brand, The Next Media Company

How a Social Business Strategy Enables Better Content, Smarter Marketing, and Deeper Customer Relationships

by Michael Brito
Language: English
Release Date: September 19, 2013

Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company.   There...
Book cover of Participation Marketing

Participation Marketing

Unleashing Employees to Participate and Become Brand Storytellers

by Michael Brito
Language: English
Release Date: March 3, 2018

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees...
Book cover of Functional Diversity of Mycorrhiza and Sustainable Agriculture

Functional Diversity of Mycorrhiza and Sustainable Agriculture

Management to Overcome Biotic and Abiotic Stresses

by Michael J. Goss, Mário Carvalho, Isabel Brito
Language: English
Release Date: May 19, 2017

Functional Diversity of Mycorrhiza and Sustainable Agriculture is the first book to present the core concepts of working with Arbuscular mycorrhizal fungi to improve agricultural crop productivity. Highlighting the use of indigenous AM fungi for agriculture, the book includes details on how...
Book cover of The Psychology of Marriage

The Psychology of Marriage

An Evolutionary and Cross-Cultural View

by Carol Cronin Weisfeld, Glenn E. Weisfeld, Lisa M. Dillon
Language: English
Release Date: November 17, 2017

From their location in the heart of Detroit, Michigan, the Weisfelds’ lab has reached out for thirty years to couples in long-term partnerships around the world. In living rooms of Detroit, London, Moscow, Beijing, and beyond, couples of all types and ages have shared their insights into adult romantic...
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