Michael Barzelay: 1 book

Book cover of Contextual Pricing: The Death of List Price and the New Market Reality
by Michael Barzelay, John G. Hanson, Cecilia Nguyen
Language: English
Release Date: November 18, 2011

A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS “Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from...
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