by
Michael Barzelay, John G. Hanson, Cecilia Nguyen
Language: English
Release Date: November 18, 2011
A REVOLUTIONARY NEW PERSPECTIVE ON HOW PRICING REALLY WORKS
“Contextual Pricing delivers a knock-out punch to complacent and low-return pricing approaches. . . . This book is full of intriguing, fresh insights which will expand your perspective on what is possible in maximizing revenue from...