Metin Kozak: 3 books
Managing and Marketing Tourist Destinations
Strategies to Gain a Competitive Edge
Language: English
Release Date: November 1, 2010
Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu...
by Arch G. Woodside, Metin Kozak
Language: English
Release Date: June 30, 2014
Language: English
Release Date: June 30, 2014
The volume advances theory on hospitality meanings from both conscious and unconscious processing of stimuli (sights, actions, consequences). It explains how seemingly trivial experiences can have big repercussions in hospitality. Expanding on John Urry's grandmaster thesis, The Tourist Gaze, the...
by Arch G. Woodside, Juergen Gnoth, Metin Kozak
Language: English
Release Date: July 8, 2015
Language: English
Release Date: July 8, 2015
Marketing Places and Spaces' covers a broad range of issues that hospitality and tourism executives will benefit from addressing, but frequently forget to do so. To provide an indication of the broad range and exciting coverage of issues, here are a few titles of the 21 chapters in the volume: Conceptualizing...