Mesly Olivier: 4 books
Project Feasibility
Tools for Uncovering Points of Vulnerability
Language: English
Release Date: June 1, 2017
This book presents a set of tools that will aid in deciding whether a project should go ahead, be improved, or abandoned altogether by pinpointing its vulnerabilities. It offers a review of project feasibility analysis, and more critically, psychodynamic aspects that are often neglected, including...
by Olivier Mesly
Language: English
Release Date: March 21, 2015
Language: English
Release Date: March 21, 2015
This concise reference serves as a companion to traditional research texts by focusing on such essentials as model construction, robust methodologies and defending a compelling hypothesis. Designed to wean Master's and doctorate-level students as well as new researchers from their comfort zones, the...
Une façon différente de faire de la recherche en vente et marketing
Petit guide pour les chercheurs humbles
Language: French
Release Date: June 20, 2011
Comment faire une recherche supervisée en vente et marketing qui soit différente et efficace ? L’approche de l’auteur, plutôt que se cantonner à une seule méthode de recherche, s’inspire de plusieurs méthodes et techniques pour aider à la construction d’un modèle final unique qui...